Market Reserch transcription

We understand that trend analysis and customer feedback may provide the foundation for many critical commercial decisions, and therefore inaccurate or incomplete records of this research can mean distorted decision-making the transcription of these recordings much more difficult, and possibly less complete.

We have been assisting a wide spectrum of market research companies, each of whom uses a variety of capture methods for their research such as 1-1 interviews, recorded telephone interviews, small group sessions, focus groups, consumer forums, etc. We are confident that we can provide top quality, accurate transcripts from these recordings, allowing you to analyse data and take the process to the next stage with minimum effort.

All transcripts undergo a second pass to ensure accuracy of content. Wherever we encounter unusual words or terminology we will endeavour to research this using the internet, however we do ask that clients supply this information in advance where possible.

Whilst we are able to deal with cassette-based recordings and mini disc output, our preferred option is digital audio files. Our many years of experience have taught us that recordings submitted on cassettes of whatever size, have a tendency to significant background mechanical noise, making the transcription of these recordings much more difficult, and possibly less complete.

Our advice is wherever possible use a digital recording method – the savings gained in terms of transcription cost will soon cover any initial outlay, and the resulting improvement in transcription output will prove invaluable to your research